The LiveWire CD

Behind every rep, and every step, is a motivated and energized pursuer of the fit life.
With iMusic LiveWire you can now activate your brain centers as you listen; generating the energy you need to train your body and achieve more of your fitness potential.
Experience the energizing push that the iMusic powered peak performance state provides. And you'll reach new ground.


Energy Management
Maintaining and improving your physical health through muscle and cardiovascular training is one of the most important things you can do. For your mind, body and life quality.

But often, the exhaustive tasks and challenges of a day can leave you feeling drained and sapped, making it difficult to muster the energy and enthusiasm for fitness training. Just anticipating the high levels of energy expenditure that fitness training requires will often stop you in your tracks.

But with iMusic, you now have a proven, powerful and easy to wield tool to produce energy, zest and drive. On demand.

EMA Induction
iMusic will guide your brainwaves into a scientifically established state that induces energy, motivation and action (what we call the EMA Inductive State). So when you ask your body to work for you, it will.

We could all use more mental and physiological energy and motivation. Don't let a tiring day lead you astray from your fitness goals. Use iMusic to slide your mind and body into 'the zone', to make taking action easier than ever. An accelerated body and life awaits you!

Key to Use
Simply begin listening to iMusic LiveWire twenty to sixty minutes before your workout and during your warm-up (warm-up: a balanced combination of intense aerobic exercises and stretches that prepare the body and mind for more vigorous exercise), to tune your brainwaves to a motivating frequency and state. Within minutes of pushing play, the up tempo, explosive iMusic will get your mind-body flowing with enthusiasm as your brain's electrical activity spikes and surges. So you'll be ready to take the necessary actions that the good life requires.

Activate your mind. Stimulate your body. Achieve your fitness goals. With iMusic it's easier than ever.

The FlexTrain CD

Train your muscles with free weights, machines and resistance mechanisms to greater result. Deftly work your total body on the court or field. Put your bodily processes through their paces to achieve greater strength, resistance to stress and physical dexterity... and build a temple.

Whether you blast your body with iron, drills or challenging feats, you'll be able to sustain a more intense, muscle searing workout and activate greater gains when your mind and body are optimized and enhanced with iMusic FlexTrain.

Use iMusic to enter the peak performance "zone." The state where your muscles are loose, relaxed and fluid. Where your mind is alert, focused and connected. The ideal mental state to realize a stronger, better conditioned and more aesthetically striking body with greater relative ease, in a shortened period of time.

Accelerated gains in lean mass and strength.
Your muscles will be loose and free, helping you lift more, lift longer and trigger a deeper and intensified muscular pump.

Biochemical Enhancement.
Your muscle strength will improve as iMusic FlexTrain stimulates beneficial neural and hormonal responses from your body.

Go Heavy.
The iMusic FlexTrain induced mind state will allow you to handle more weight and do more reps than you than you can do in a low-performance, normal mind state.

Just Push Play. And be on your way. To a Better Physique.
Sport and fitness training is a confrontation with stress. The kind of stress you can measure in pounds when you're lifting weights, in miles when you are swimming/running/cycling, and hours when you're training on the field or court.

Fitness training can be defined as the pursuit of stress in order to break down our muscles and push our cardiovascular system, causing our muscles to grow and our cardio-vascular system to strengthen so we can better meet future stresses and ordeals. These actions cause our body to lose fat, gain strength, feel healthier and look better.

It goes without saying, the person that can handle more stress than the next is leaner, stronger and healthier. With iMusic FlexTrain, you will experience the scientifically proven, perfect 'body-mind-zone state' to thrive under the stress of intense physical exertion.

The result. You will reach and surpass your fitness goals quicker, with a relative ease never previously thought possible.

Benefits of Strength Training

Muscle training will 1) increase your musculature (your primary calorie burner), 2) strengthen your body and allow it to function more efficiently so you can perform your aerobic exercise at higher levels, which will decrease your percentage of body fat, 3) give you the added aesthetic benefit of toned muscles, and 4) combat two of the most profound effects of aging: the loss of muscle and the loss of bone mass (osteoporosis).

With iMusic, muscle training will become easier and deliver better results.

Key to Use Play iMusic over your personal music player (CD, MP3, iPod), or stereo while you weight train, to enter the zoned in, connected, focused and relaxed peak performance state. Perfect for training your muscular system for greater strength, speed, endurance, health and aesthetic appeal. Strength Training : power lifting, resistance training Body Building : Muscle sculpting, body pump, targeted muscle training Sport Training : Field + court drills, plyometrics, jump training, martial arts Weight Loss : physique tapering, fat burning General Health General Fitness

IdeaAudit CD

iMusic IdeaAudit will hone your brain activity and zone-in your mind. Getting you mentally tweaked to evaluate and analyze ideas, suggestions and solutions.
Like a guided missile, you'll have just the right focus, power and stamina to fly through the clutter and zero in on the data that can make or break your creative mission.

The Weakest Link
Anticipate the downsides, the objections and the questions. Organize and consolidate your thought products. Look for the flaws and the weak links to ensure a bulletproof solution.

Save The Future
Whether you are laying out your criticisms, assertions and conclusions on a computer screen, white board, or on paper, you are insuring your future efforts by anticipating the problematic aspects of each idea today. An important initiative that every all-star slugger places great weight on.

The CardioPump CD

iMusic On. Neural Firings Optimized. VO2 Maxed. Endorphin Fueled.
The Tipping Point has been Reached.


Training Longer is Easier.
Studies have shown that the deep physiological relaxation that is achieved by using iMusic will sharply increase your body's opiate levels, and specifically your endorphin levels by as much as 90% within minutes. These natural pain killers are responsible for the pain-free euphoria that is associated with "runner's high."So whether you are training for the Ironman or bikini season-- you will experience less pain and discomfort. Allowing you to train longer, and achieve better results.

A research study at Acadia University found that listening to the right music caused subjects to run a minute or two longer than those who didn't. They also adjusted their strides to run more efficiently, and had lower perceived exertion.

A research study done at Southwestern University in Texas, found that individuals cycling at a high intensity were able to exercise longer while listening to the right music.

Accelerated Fat Burning
Training with iMusic CardioPump will activate and enhance your body's metabolic pathways, improving your overall cardiovascular health, stamina, and body composition while guarding against overtraining.

Hit a PB
Whether you run, cycle, swim or train with machines, iMusic will let you go further and harder before experiencing limiting and uncomfortable pains and pressures-and when the pain does strike, your endorphin enhanced muscles will be better equipped to tolerate and combat it.


Expand Your Boundaries
iMusic CardioPump amplifies your tolerance and resistance to stress and intensive cardiovascular activity by re-configuring the levels at which your body releases fight-or-flight biochemicals.

Researchers Thomas Fine and John Turner of the Medical College of Ohio have found that the deep anatomical relaxation that iMusic triggers will "alter the set points in the endocrine homeostatic mechanism so that the individual would be experiencing a lower adrenal activation rate." With iMusic you'll be able to confidently hit new levels of physical performance with unrivaled ease.

Silky Smooth Movements
iMusic CardioPump will loosen and relax your muscles to a degree that no amount of stretching can match, improving your hip, hamstring, and trunk mobility and stability; while challenging your cardiovascular system. Helping you run faster, jump higher, cycle harder and swim with more explosive movements.


Eliminate Chronic Muscular Tightness
iMusic will loosen and relax integral action centers of the body, like the hip flexors, glutes and back. Decreasing the occurrence of muscle strains and injuries.

Improved elasticity will allow you to better store and release energy to run faster and with less effort (the secret to how world-class runners finish a marathon in slightly over 2 hours)

Cardiovascular Training Benefits

Cardiovascular training is the most effective way to improve your fat levels, aerobic enzymes (they help burn fat), physiological conditioning and metabolism. Remember that cardiovascular fitness refers to 1) the ability of your heart, lungs and arteries to deliver oxygen (which is carried in the blood) to working muscles, and 2) your muscles' ability to use that oxygen to perform work over a particular period of time. By increasing your level of cardiovascular fitness, you are increasing the rate that your body can burn calories. With iMusic, cardiovascular training will become easier and deliver better results.

Key to Use Use iMusic CardioPump to enter the peak performance mind-body state for cardiovascular training. Listen to iMusic with your mobile music system (MP3 player, CD player iPod) or stereo to experience greater strength, speed, endurance, health and aesthetic appeal. Weight Loss : physique tapering, fat burning Cardiovascular Training : Marathon running, cycling, elipticals, speed walking, aerobics, boxing, kick boxing, aerobics, cardio machines Endurance Training : rowing, hill climbing, stair climbing General Health General Fitness

RapidRecover CD

Your ability to seek deep levels of rest, recover torn muscle tissue and build up new muscle determines how prepared you will be for your next training session. If your physiology does not receive enough rest, and your muscles aren't fed the necessary hormones and chemicals that deep rest triggers, than you will be unable to recuperate and mend your muscles.

Intense training demands intense rest. Maximum efforts require maximum recovery. iMusic activates deep, total rest and relaxation by putting your mind and body into the ideal state for muscle repair and growth.

If you are like most people, you don't have time to sit idle for long. With iMusic, you can quickly plunge your mind and body into a deeply restful state within minutes, maximizing your rate of recovery over time.

Decrease Tightness + Pain + Injury
iMusic RapidRecover powered recovery and regeneration will improve the quality of your tissue, heading off overuse injuries and allowing your body to fully adapt to your training stimulus (work + rest = success; otherwise, you plateau or break down).


Accelerated Muscle Recovery + Growth
iMusic RapidRecover will accelerate your body's recovery and maximize your size and strength gains.

Activate Growth Hormone
iMusic activates Growth Hormone (GH)-- so your GH levels will be calibrated to a natural and optimum level.

Access "The Zone" on Demand.
Oft used self relaxation techniques, like Transcendental Meditation, Tai Chi, breathing techniques, Zen or a sitting meditation will dull the mind as the body relaxes, and dissolve focus and disconnect the mind from the body. iMusic dials the mind up into a focused and centered state, while relaxing and loosening the body.

Case In Point
Three-time Mr. Olympia. Epic bodybuilder. Legendary physique. Frank Zane has the sport of muscle training down to a fine science. A large part of his training routine is focused on using brainwave training tools. "I just turned fifty, and yet I'm in the best shape of my life. [Brainwave training] machines help me recover more quickly, rest more deeply, and I believe, stimulate growth hormone."

Combat Over Training with iMusic

Athletic training and competition pushes the body to its limits. Muscle tissue is stressed. Ripped. And pumped full of lactic acid, resulting in pain and fatigue. The entire physiological system is flooded with fight-or-flight biochemicals such as adreno-corticotropic hormone (ACTH), cortisol & adrenaline- chemicals which can cause irritability, anxiety and even depression if they aren't flushed and released from the system.

Why are these biochemicals harmful?

Cortisol is known to inhibit testosterone production and accelerate protein breakdown, which actually tears down muscle. When your system produces less testosterone, your ability to grow and maintain muscle is seriously compromised.

Testosterone is critical to athletic training and performance; it promotes muscle, bone and blood-cell growth, in addition to promoting feelings of wellbeing and confidence. Exercise and training enhances testosterone. But 'overtraining' (training without proper deep relaxation) can stop all of this, as cortisol levels are allowed to rise and testosterone is suppressed.

Scientists have found that without proper rest and relaxation, 'overtraining' can quickly occur, allowing these performance limiting chemicals to build up. Noticeable side-effects are chronic fatigue, diminished sex drive, irritability, depressed immune functioning, and a halt to muscle growth.

How can we combat overtraining?

Deep, whole-body relaxation causes the blood vessels to relax and dilate, which in turn accelerates the flow of healing, tissue building nutrients to your cells. Such relaxation clears away lactic acid, flushes your system of wastes, causes more efficient protein synthesis and decreases the amount of cortisol in your system.

Studies and trials have shown minimal use of iMusic can sharply decrease levels of stress neurochemicals such as cortisol and produce elevated levels of neurochemicals such as serotonin and beta-endorphin, which are physically relaxing and mentally soothing (as shown by blood tests and cerebrospinal fluid tests). This is why athletes use iMusic to dramatically speed recovery times. Marathon runners report that iMusic brings them to recovery several days quicker, following a race. Weight trainers find iMusic causes more rapid muscle growth. By using iMusic, you can eliminate the risk of overtraining. And be sure that your efforts will garner greater results than ever before.

Key To Use Simply play iMusic RapidRecover at a comfortable level in any ordinary stereo (home system, MP3 player, etc.) immediately following your training session to plunge your muscles and mind into a deeply relaxed recovery state, kick starting the muscle growth process. You can listen while stretching or resting with a cold drink-just be sure to be comfortable with a passive attitude for best results (closing your eyes heightens the response even more). You can also listen to the CD anytime during the day-not simply after fitness and athletic training-to condition your mind and muscles for heightened relaxation and promote the release of performance enhancing chemicals and hormones. Doing so will not only help you feel relaxed-which means looser muscles and fewer tension-related injuries-but you will carry this deeper state of day-to-day relaxation with you into sport and competition. Deep rest Muscle repair Meditative relaxation Physical restoration Body recovery Injury reduction

The Fitness Training Performance Engine

The FTP Engine is based on decades of research, study and analysis of fitness training models, elite fitness trainers, competitive professional athletes and leading muscle and cardio training neuroscience. Individuals act in accordance with the 3 phase Engine, using iMusic along the way, to achieve peak fitness. The three steps include: (1) preparation, (2) muscle and cardiovascular Training, and (3) recovery.

Use iMusic FitDrive to optimize your mind-body state during each phase of the FTP engine to realize better results.

Dialed in Brain = Dialed in Body

In fitness and sport, it's always clear when you're executing at your peak. When you're performing in the zone. Feeling grooved, connected... flowing and moving through what seems to be a slow motion world. Most of us only experience peak performance a handful of times, and spend the rest of the time trying to replicate these times of magic. These instances of greatness are rare and memorable. But it doesn't have to be that way.

iMusic will give you that special edge: to help you train harder, jump higher, run faster, lift more. To help you get into that peak performance realm more frequently and reliably.

The Flow State

The muscular stress induced by fitness training cranks up your blood pressure, heart rate, oxygen consumption and levels of stress neurochemicals such as adrenaline and cortisol, in addition to disrupting brainwave activity and scrambling your mental system. This natural and autonomous response is great for escaping a saber-toothed tiger, but it is far from the mental clarity, focus and physical relaxation that results-oriented fitness training requires.

Peak fitness training performance flows from relaxation. When elite athletes like Michael Jordan and Wayne Gretzky describe peak performance training and competition, they use words like "looseness"; "fluidity"; "effortlessness"; and "maintaining cool".

iMusic will deliver these feelings, and trigger a physically relaxed and mentally zoned state of being that lowers heart rate, pulse rate, blood pressure, muscle tension, lactic acid levels and oxygen consumption, and increases visual acuity, manual dexterity, problem solving and analytical ability.

iMusic, as shown by blood tests and cerebrospinal fluid tests, can sharply decrease levels of stress neurochemicals such as cortisol and produce elevated levels of neurochemicals such as serotonin and beta-endorphin, which are physically relaxing and mentally soothing.

Those who's training efforts are being wasted are a model of muscular tension and rigidity-jerky and struggling, making the simplest efforts and movements difficult, painful and wasteful. iMusic, as proven with electromyographs (EMG) which measure muscular tension, can produce a level of physical relaxation far deeper than conventional methods allow. Loose and relaxed muscles lead to improved performance, greater stamina, speed and strength.

Injury Reduction

Relaxed muscles allow for safer play and training. Sport doctors and specialists universally agree that most sport related injuries are not from contact, but are the result of "inappropriate muscle tension" and could have been prevented by proper relaxation. A loose and fluid body is the best defense against injury.

Playing iMusic will optimize your brainwaves, turning your attention inwards on your physical body, and away from the events and happenings of the external world. Your sensitivity and connection to your body will be heightened. You will become more acute to tension, rigidity, misalignments and points of weakness in your body and muscles; putting you in the best position to troubleshoot problem areas, and avoid injury as you work your physical mechanisms into an easy and smooth state.

iMusic will dial the body into a state of relaxation and looseness that no amount of stretching can deliver. While many athletes start each workout with stretching, this provides only relative relaxation of the muscles; it is only a fraction of what they could, and should be achieving. The body houses so many muscles and tendons, that even intensive stretching can't come close to loosening up the many intricate layers of piano-wire-tight muscles all over the body.

The FitDrive Experience

Your body is in its peak-performance state.
Your muscles are loose, relaxed and loaded with performance enhancing neurochemicals and hormones. You can lift more, longer. You can run/swim/cycle and train faster, harder and longer. Your system core distributes energy, nutrients and recovery biochemicalsto your muscles quicker and in higher amounts. You require less time to recover between sets and intervals. Your body has never functioned at such a high level.

Your mind is in its peak performance state.
The distractions and confusions of the outside world fade away. Negative thoughts and mental noise dissipate. You feel connected and in sync. Your mind and body become one. You're in the zone.

Fitness training feels easier and more enjoyable. Each repetition is executed with perfection in virtual slow motion. You experience a workout like no other.