With so many promotional options to choose from, making the right choice for your organization can feel a lot like a guessing game. Your goal? Achieve the maximum number of impressions with your customers (An impression is an opportunity for the message to be seen). The following are eight reasons why custom flash drives will maximize your promotional exposure and increase your success rate with gaining customer and prospect mind share:
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Differentiate.
Your customers are unconsciously sizing you up against the competitor at every touch point. A custom flash drive will earn your customer's respect and discern your brand image by conveying that you are "trendy", "innovative", and "competitive".
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Practical.
It's something your customers can use. When a prospect adopts your custom flash drive as their own personal storage device, the rate and frequency of usage is off the charts. Whether for personal use or to access your pre-loaded content, the regular interaction with your flash drive will maximize your brand visibility and awareness.
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Be Popular.
Aside from flash drives emerging as the most preferred personal storage devices, it's simply what your customers want. Make the best first impression and be remembered with one of the most stylish and in-demand technologies available today.
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Get Their Attention.
With over 100 different styles and accessories, you can distinguish your flash drive and get noticed. With extensive color options, almost any drive can be customized to match your organization's image and make a visual impact.
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Affordable.
For as low as $3.95 per drive, this will be the lowest cost per impression in your marketing campaign. Your promotional drive can receive between 250 to 2,500 impressions a year, assuming they get somewhere between 5 to 50 impression in a standard workweek. That's a cost as low as $.002 per impression.
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High Adoption.
People save and use custom flash drives for years. Ask yourself if the promotional item will be around and remembered for the next 12 months. The right promotional product ends up on your customer's desk. The wrong promo item finds the trash.
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Drive traffic to your website.
Once your prospect attempts to use the drive, your pre-programmed drive can automatically trigger your website to "auto-run". You'll boost your traffic, increase your exposure, and transport your customer to an environment where you have greater control over their behavior.
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More than a promotional product.
Not only is it a desirable promo item, but almost anything you can think of can be pre-loaded onto a custom flash drive. Like a briefcase for your marketing communications, you can include your press-kits, rich media presentations and materials, and other important corporate announcements.
If you choose to use USB promotional items to promote your company, be sure to use quality materials and work with a promotional consultant to design the best promo drive. You want your clients to feel good about keeping your drive by their side, and for it to create a lasting impression.
