Segment your trade show audience to make a better impression

You have the trade show coming up and a lot of marketing information to share. Loading down your prospects and current customers with new product information, brochures, pamphlets, etc is the quickest way to have your material dropped in the hotel waste basket right with most of the other exhibitors. You need to find a way to make sure your material goes home with people and is reviewed long after the event is over.

But, there is another challenge. Not all prospects and customers are the same. Yes, we know you are suppose to say everyone is equal. But in business you need to prioritize and place your efforts and money where it will make the most impact.

USB Flash Drives are a great way to meet both needs.

You know about Custom USBs and storing material on them. What you may not realize is that this material can be loaded onto your flash drives before they are shipped to your office or event location. By planning ahead, you can have your product information preloaded onto the flash drives, saving you a lot of time and effort. While the flash drive holds your material, and has your logo on it, it is also very useful to the people who receive it. They will likely keep the USB, reference it frequently as they load their own files to it as well.

But what about acknowledging that some prospects need to be treated a bit differently? Giving your key customers or high value prospects the same flash drive you are handing out to everyone who comes across your trade show booth doesn’t exactly tell them that they are special. To do this, you need to allocated some budget for the masses and some for the key people.

For the trade show booth handouts, there are a number of USB styles that are lower cost, yet maintain their quality. Among the most popular of theses are the USB Twist and USB Classic. But, you don’t have to limit yourself to these flash drives. Talk to a customer service representative and let them ask you a few questions about your event and they can help you select the best flash drive for your needs.

Luxury USB Pen DriveWhen a higher value prospect comes to your booth or your meeting room at the trade show, you want to let them know that you recognize their importance to your business. But, you also want to share your new product information with them. There are higher end styles of USB flash drives that convey this message wonderfully. One in particular that comes to mind is the USB Pen Elegant . It is a great writing instrument with a built in flash drive. You might also consider some of metal usb options as well. Again, if you are not sure, contact a customer service representative and they can help you out.

Another important aspect of purchasing for trade shows is the bulk usb purchasing. If you have events throughout the year and can plan ahead, you can save money with upfront volume purchases. So, think about the longer term needs and save.

USB flash drives are not a one size fits all promo item. They can be customized to your event and even to your target audience. So take advantage of this and make a lasting impression on all your prospects and customers.

Why 4Wall Entertainment and UsedLighting.com Give Away Flash Drives at Trade Shows

4Wall Entertainment rents, installs, and sells lighting equipment to venues that need entertainment lighting, such as theaters, concert halls, and seminar auditoriums. They’ve worked on some really high-profile projects such as TV’s So You Think You Can Dance and lighting for Hello, Dolly! at Ford’s Theatre in Washington, DC and Hakkasan nightclub in Las Vegas, NV. They also sell lighting equipment at UsedLighting.com, their e-commerce store. This means they’re communicating their services and equipment to a large audience. Show business isn’t easy. Like many companies in the theater, 4Wall Entertainment spends a lot of time getting their name out to customers, including at trade shows and events and through contests and giveaways. But after exhausting the traditional swag such as pens, t-shirts, mugs so they decided to upgrade to flash drives. We got in touch with Luke Lytle, who works in the Marketing department, to see what the response has been.

Give-A-Ways at Trade Shows: Give the People What They Want

The idea is to impart your company’s information, in a format your customers will appreciate on a platform they’ll actually use. With iPromo flash drives, Luke says “We still have a lot of the other giveaways, but the flash drives are our most popular.” 4Wall and UsedLighting each have their own custom flash drives with information preloaded onto the drive. “We give these out at trade shows, events, with orders, contests and giveaways in general. In the past we had flash drives with our logos printed on them which were a good giveaway that people liked. Once we had the 3D versions made though, the response has been fantastic. It has been great to hear the reactions and comments as people realize that they are flash drives. Besides giving away the flash drives, 4Wall also uses them for sales presentations. “We upload the information we are using to the flash drive and give it to the client when we make the presentation. It is a good way to reinforce what we just presented. “

The iPromo Difference

4Wall Entertainment and UsedLighting.com are able to target their audience more effectively, streamline their marketing approach, save time with preloaded flash drives, and the environment. Get started building your custom 3D drive today Here’s the full text of our interview: Please describe your organization and what it does. 1) 4Wall Entertainment is an Entertainment Lighting company that rents and sells stage and theatrical lighting equipment. We rent, install, and sell equipment to Theaters, Churches, Concerts, Seminars, and any other venues that require entertainment lighting. Some of our recent projects have been Blake Shelton “Ten Times Crazier Tour”, “So You Think You Can Dance”, One Republic “Native Tour”, Hakkasan Night Club, “Hello, Dolly!” at Ford’s Theatre, and more. We are able to maintain the highest quality of rental equipment by selling off and replacing the equipment on our E-commerce website UsedLighting.com. Whats your role and how do you fit in w/in the organization? 2) My role within the company is Marketing and Graphic Design. I am based in Las Vegas and work with our 5 nationwide locations in designing and printing custom swag, flyers, banners, signs, web & print ads, and more for them to use. I also update both 4Wall.com and UsedLighting.com on a daily basis. What is the main use of the flash drives that you got from us? 3) We actually had two flash drives created, one for 4Wall and one for UsedLighting.com. We give these out at tradeshows, events, with orders, contests and giveaways in general. In the past we had flash drives with our logos printed on them which were a good giveaway that people liked. Once we had the 3D versions made though, the response has been fantastic. It has been great to hear the reactions and comments as people realize that they are flash drives. Before you started using flash drives for this need, what were you doing? 4) Before and besides flash drives we have used pens, t-shirts, coffee mugs, etc. We still have a lot of the other giveaways, but the flash drives are our most popular. Besides the main use, do you use the flash drives for any other purposes? 5) We actually use the flash drives when we have presentations to potential clients. We upload the information we are using to the flash drive and give it to the client when we make the presentation. It is a good way to reinforce what we just presented. We also use them in house with our lighting consoles that use flash drives to create and upload show designs to. What was the best part of your experience with us? 6) The best part of the experience was the quick and free design to see how our logo would look in 3D. We actually had a pre-production proof made first so we could see it in person. The process was very smooth and quick.