Why You Should Take Branded USB Sticks to Your Next Trade Show

Are you looking for a unique way to entice prospects at your next trade show?

In 2016, trade shows generated an estimated $12.81 billion in revenues from B2B marketing. At large trade shows, you will meet thousands of people who are visiting hundreds of booths each day. You need a way for your booth to leave a lasting impression before, during and after an attendee’s visit.

Doing that takes a lot of hard work and preparation. But promotional items can help you make a statement about your company. This can make your business stand out from the competition in a positive way.

Read on to learn more about why you should take branded USB sticks to your next trade show.

Impress Your Guests

Handing out branded USB sticks are a great way to make a positive impression on your guests at a trade show.

According to the Center for Exhibition Industry Research (CEIR), 81 percent of trade show attendees have buying authority for their companies.

Needless to say, their opinions matter. To earn their business, you want to make the best impression you can on these representatives. A USB stick is a thoughtful promotional item because it is a useful gift for your guests.

How many times have you gone to a trade show, only to receive magnets, print-out’s or other material you do not want or use?

A USB stick has everyday utility for your attendees and it also means that your business name will be in front of them more often. Leaving a good impression on trade show attendees can help be the first step toward earning their business.

Easy Portability

A trade show requires a lot of preparation for you and your business. But preparing for it also means a lot of packing too.

You will gather up decorations for your booth, including many different signs and marketing materials. When you are considering promotional items to give to your guests, branded USB sticks are an option that is easily portable.

This is beneficial to both your employees and attendees at your booth. You can carry hundreds of USB sticks into your trade show event without a problem. This is because they are small and lightweight.

Guests who stop by your booth will also appreciate the small size of USB sticks. This is because they are easier to carry around than thick booklets and other paperwork.

Environmentally Friendly Marketing Tool

A branded USB stick is an environmentally friendly marketing tool for your business. And this is something that can matter a lot to your potential clients.

In a Unilever study, it found that more than 80 percent of millennials make it a priority to help make the world a better place. This is something Unilever and other businesses are paying attention to. It is also helping to shape the way businesses are marketing their products and services.

“Young consumers prefer a far more intimate and personal relationship with brands. Brands must go beyond the functional to align with consumer values. More than 80% of millennials rank making the world a better place as a priority in their life, and they’re gravitating toward brands that live this vision,” said Rob Candelino, the Vice President and general manager of Unilever Hair Care, U.S., in an interview with Forbes.

“This is in large part what inspired us to create the Unilever Sustainable Living Plan many years ago. It is also a powerful motivator for our marketers who have the privilege of crafting brands that have a purpose and a powerful positive impact on society.”

Using a USB stick to transfer files or other documents shows that you are a more environmentally friendly company. Your business can use a USB stick to drive home that point. This is because you can pre-load PDFs or slideshow files onto USB drives instead of printing them out before an event.

Save on Printing Documents

Going green isn’t the only positive thing about handing out branded USB sticks at your next event.

You can save hundreds or thousands of dollars on printing out documents before your big trade show event. These are savings that you can pass along to your customers or simply use to help lower your expenses for the event.

When you hand out printed materials, you take a risk that they will end up in a stack of paper with the rest of your competition. Storing files on a USB stick allows someone to pull up your company’s information and use it in an earth-friendly way.

USB Sticks Help Your Brand

As a business, your brand is one of your most important assets. This is because it is a way for you to communicate to clients and how other people identify your company.

Forty-eight percent of consumers are more likely to become loyal to a brand during their first experience. One way for you to help a potential client have a memorable first experience is to give them an item that reflects positively on your brand.

Branded USB sticks with your logo or tagline can be a great way to complement your booth at a trade show. This is because your company’s USB stick can help be a keepsake from the memorable exhibit you have prepared for your guests.

It’s also an item that can be used for years, meaning your brand is in front of an attendee long after the event has ended.

Wrapping Up: Give Your Guests Branded USB Sticks

Your company should consider creating branded USB sticks for your next trade show event.

This is because they are a unique gift that will help your business stand out to guests. It will also help send a strong message to other attendees and is an easier item to transport than large folders with printed materials.

At Memory Suppliers, we offer a wide range of USB sticks, USB pens and other promotional USB items for your business or special event. We can print your logo template or even create a new design that is completely your own.

Contact us today to learn more about your unique options and how we can help your business prepare for your next trade show.

USB Protection Tips to Keep Your Data Secure

USB drives are convenient for transporting data from one computer to another. We like to think that these tiny sticks are safe from data corruption, but that assumption is wrong. Employing USB protection checks is a must for USB drive users.

There are numerous common USB protection checks. Though they may seem unnecessary, they will ensure the protection of your data.

Let’s review those checks below.

Tips For Employing USB Protection

USB drives come in all shapes and sizes. Some come in the unassuming gray case of the previous decade. Others are designed to look like toys, pens, and other household items.

Additionally, USB drives have varying levels of free space on them.

Regardless of how your USB drive looks or how much space it has, it needs USB protection.

Here are some simple checks you can use to ensure it maintains that protection.

Keep Track Of Your USB Drive

USB drives are sometimes called “thumb drives.” The nickname comes from the drives’ average size. Most are roughly the size of an adult’s thumb.

While their size makes them convenient, it also makes them prone to getting lost.

If your USB drive has a keyring, hook the drive to your car keys. If it doesn’t, designate a spot on your person to place it. That way, you’ll know where it should be when it isn’t in use.

Whatever you do, don’t simply throw the drive in a purse or bag and be done with it. It could easily fall out when you dump the bag or while you’re moving. Ensure it is in its own zippable or collapsable compartment, such as a small bag or box.

If you must carry your drive in your pocket, ensure the pocket is zipped or buttoned shut.

Encrypt Your USB Drive

There’s no doubt about it. When it comes to USB protection, nothing beats encryption.

Encryption locks your data. No one except someone with an administrative-level password can access it. Even the best hackers can’t break through encryption.

There are a few ways to encrypt your USB drive’s data.

First, you can simply buy a USB drive that has encryption built into it.

Second, you can install encryption software on the drive. Your local electronics dealer or a reputable online dealer can answer your questions concerning this software.

Third, you can use an open-source encryption program. A popular choice is VeraCrypt.

VeraCrypt is installed on your drive instead of your PC. That way, the software protects your data no matter where you take it.

Don’t Use Unknown USB Drives

Visit any library or computer lab. You might find an unknown USB drive stuck into a computer or left on a desk.

It may be tempting to take the drive, either to use or to identify the original owner. However, sticking unknown drives into your computer is a major security risk.

You have no idea what’s on the drive. There could be nothing special. On the other hand, there could be malware designed especially to attack your PC.

The safest thing you can do with an unknown USB drive is turn it in. Give it to the front desk of the place where you found it. If you found it at work, turn it over to the IT department for review.

Use Labels

USB drives have a good bit of space on them. However, their space isn’t unlimited. For that reason, most users end up buying more than one drive.

Having more than one drive can be confusing. That goes double if all your drives have the same basic gray case.

For that reason, it is a good idea to organize and label your USB drives.

For example, you can dedicate one to vacation pictures. Another you can dedicate to a novel you’re writing. Another could be your work USB.

Organization and labeling do more than keep you from grabbing the wrong drive. They prevent you from giving potentially sensitive information to the wrong person.

Review Your USB Drive’s Contents

Even the best organization system has its cracks.

Prior to lending your drive to anyone, you should double-check its contents.

Open every folder. Change the view setting so all files appear as large thumbnails. Click on and look at everything you can’t identify.

Work notes and financial information isn’t something you want even your best friend seeing.

Delete All Content Prior to Giving Away A USB Drive

Although USB drives are convenient, there are other ways to back up data. Common methods include using an external hard drive, uploading documents to a cloud system, and e-mailing documents to yourself.

If you decide to get rid of your USB drive, review it thoroughly. Ensure there are no files or folders of any kind left on the drive.

If there are, see what they are. Back up what you want to keep. Wipe out everything you want to get rid of.

Set Up A Group Policy About USB Drives

Many professional settings require employees to use and carry USB drives.

It’s true that employees work at the same company. However, not every employee should have access to certain pieces of information. Some records, such as financial records, are designated for certain pairs of eyes only.

That holds especially true for government departments.

As such, businesses should create a group policy about USB drives.

The policy can be created by managers. However, the employees to whom the policy pertains should have a say. After all, the policy will most affect their day-to-day operations.

The policy should describe how to categorize the data on the drives. It should also list the security measures to be taken with each drive.

All employees who deal with encrypted drives should receive their passwords. They should also be clear on which employee to go to in the event they find a certain department’s drive.

Need More USB Protection Tips? Contact Us!

At Memory Suppliers, we are the authority on USB drives and USB drive usage. We sell a variety of drives and help with loading files onto drives.

For more information on USB drives and how to protect them, please feel free to contact us!

How to Use a USB Flash Pen Drive as RAM

USB Memory Stick

How to Use a USB Flash Pen Drive as RAM

Is your computer running sluggishly, but you’ve realized you have no extra slots for another memory stick?

Can’t break the budget with a RAM upgrade?

If you have extra USB drives around the house or office, you’re in luck!

Read on to learn how to use a USB flash pen drive as RAM to speed up your system!

Understanding Virtual RAM

When a computer uses up all of the available physical RAM, it will resort to using virtual memory to run programs and tasks.

Virtual RAM works by copying unused areas in the RAM to the system’s hard drive, freeing up RAM space in the process.

While the process is efficient and helps the computer run smoothly, the read and write speeds of a hard drive are not as fast as physical memory.

Choosing a USB Flash Pen Drive

Using a USB flash pen drive as virtual RAM, alongside your physical memory is a simple and cheap way to give your computer some extra speed.

For this purpose, consider purchasing a USB stick that has more than 4GB of storage.

If possible, you should choose a USB 3.0 drive, rather than the older USB 2.0 models. USB 3.0 has file transfer speeds up to 640 MB/s which is useful when using a USB drive as RAM.

Setting Up The Drive as RAM

Before setting up your USB drive as RAM, be sure that the drive is totally free of any files.

Here’s a step-by-step process to make your computer recognize the drive as RAM:

  1. First, rename the pen drive as “RAM USB” or something similar, for your own reference.
  2. Right click on My Computer and click Properties. From there, click Advanced System Settings.
  3. In System Properties, click on the Advanced tab and under the Performance Box click on Settings.
  4. In the new window, click on the Advanced tab again and under the Virtual Memory box click Settings.
  5. Select your RAM flash drive and select the user-defined size option.
  6. Look at the size of your flash drive and subtract 10MB.
  7. Type this new number into both the Initial Size and Maximum Size boxes.
  8. Apply the settings by clicking Set and OK at the bottom of the window.
  9. Restart your computer for the settings to take effect.

Using ReadyBoost

Alternatively, another method to use a USB flash pen drive as RAM is by turning on ReadyBoost in Windows Vista and later.

To use ReadyBoost, insert your flash drive and right click on it to open properties. Scroll to the ReadyBoost tab and select Use This Device.

Subtract 200MB from the amount of storage on your drive and type this number in the box. Finally, click Apply and you’re all set!

Speed Up Your System!

If you’re in a jam and need more RAM, using a USB flash pen drive as virtual RAM is a great way to give your system a boost!

Need help setting up your flash drive as RAM or not sure what kind of drive to choose for your storage needs? Contact us and our team will be happy to answer your questions!

Boot Your Computer with a USB Memory Stick

memory stick

Boot Your Computer with a USB Memory Stick

So you want to boot your computer with a USB memory stick.

Most likely, you’re trying to boot from a USB device because:

A) Your operating system (OS) has crashed.

B) You want to upgrade to a new operating system.

In either case, booting your computer with a USB device is very simple, and this quick guide will give you all the information you need.

First Things First

Before you can start this procedure, you need to get a USB memory stick.

After you’ve found a USB device, you need to upload the new OS onto it.

If you have the windows installation DVD for the operating system you want to install, that’s a good start.

What you need to do now, is convert the DVD into an ISO image.

This needs to be done in order to transfer the operating system from the disc and onto the USB memory stick.

If you don’t have the original installation disc, you can always download the OS directly from the Windows website, and use a third-party software to convert that file to an ISO image.

There are many different free services that you can use to painlessly convert the installation file into an ISO image.

When that’s done, simply upload the ISO image onto your USB device and you’re ready for step 2.

How to boot a computer with a USB memory stick

Navigate to the “Start” menu, and hit “Restart”, in order to reboot your computer.

Now, wait for the so-called POST screen to appear. POST stands for Power on Self Test which is a series of diagnostic tests performed by the computer during startup.

When the POST screen appears, you should see a message giving you further instructions on what button to click.

Normally the button you need to click will be either DEL, F2 or F12.

When you click this button, you will be taken to a new menu where you can change the boot order of your device.

Here, you will select the USB device, usually titled Removable Devices.

Selecting this option means you are moving the USB device up the boot order.

The computer will now automatically attempt to boot from the first device in the boot order. If that fails, it will attempt to boot from the second device, and so on.

What Happens Next?

Now you will restart your computer again, and due to the changes you’ve just made, the computer will automatically boot from the USB device.

At this point, your computer will begin setting up the installation of the new operating system on its own.

You do not need to take any further action. Simply follow the on-screen instructions, and give your computer the necessary time to complete the installation process.

When this process is complete, don’t forget to change the boot order once again, so that the computer reboots from the new operating system in the future.

As you can see, the process of installing a new operating system is incredibly simple.

All you need is a good USB device. Did you know that you can design your own USB memory stick? Click here to find out how it’s done.

3 Things To Consider When Buying USB Sticks

USb flash drive being placed in computer

3 Things To Consider When Buying USB Sticks

USB sticks have become a common tool that many people rely on and use. A USB makes it easy to store data and transfer data from one device to another.

There are a wide variety of storage capacities, speeds, and design styles available on the market today. Users should understand which version best suits their needs before making a purchase

Read on for 3 things to consider when buying USB sticks.

1. Speed

The speed of a USB stick can be from very slow, 2-3MB/s transfer speed, to very quick, over 100MB/s. There are two types of USB sticks on the market: USB 2.0 and USB 3.0 devices.

The USB 2.0 standard can transfer data at a very high 60MB/s. That is very impressive and generally enough for normal day to day use. The USB 3.0 can handle up to 640MB/s, which is over ten times as fast as the 2.0 maximum.

With the technology so readily available, the price difference between a very slow drive and a fast one is not significant. So paying a little extra for a lot more speed is definitely worth it.

2. Size (Memory + Physical)

When considering how much storage space you need on your USB flash drive, the first question to ask is what kind of files you will be most likely be storing. Photos, word documents, and videos all take up various amounts of space.

What you want to avoid is buying a USB flash drive that turns out to be way too small for your needs. You may be tempted to purchase smaller capacity drives because they are less expensive. But if you purchase a drive that is too small, that may lead to you having to purchase multiple small drives in the long run.

The actual physical size of the USB drive is also more important than you think. You would be surprised how many users do not take this into account. Your USB Drive has to be small enough that it does not block the USB port next to it.

There is nothing more irritating than having to unplug a bunch of other cords and devices so you can plug in your USB drive. Besides the practical uses when plugged in, the whole point of having a USB drive is that it is compact and easy to carry. Having a bulky USB flash drive defeats the point.

3. Design

There’s a wide variety of designs out there on the market for USB sticks. There are devices with fancy caps, caps that flip out, and caps that click in and out of place.

While some of these designs may look really cool, a lot of them are not very practical. First and foremost, you definitely want to look for a USB stick that has a cover that protects the sensitive hardware where your data will be stored. Without a proper cover, your data can be damaged or lost.

When it comes to caps that click in and out of place, one major problem is that if you are trying to plug it into a tight USB port, sometimes the clicking mechanism does not hold. Devices with a removable cap are not a great choice because the cap can, and will probably, get lost.

Lots of users respond well to a removable cap that has a lanyard or string that attaches the cap to the USB stick itself. That way, the cap is easily removable but won’t get lost.

Ready for New USB Sticks?

There are a lot of choices out there when it comes to USB flash drives. Making sure you get the right one from the beginning will save you a headache, time, and money.

Check us out for more information!